Let’s save Fermin
It takes only one million clicks to save Fermin. There’s a charity organization devoted to save Fermines all over the world, check it out and donate your click. Donating a click takes just a few...
View ArticleAxe, it’s hot in Rio
Advergames with a sexy touch are an habit in Axe’s online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it’s based in Brazil, in the hot Rio de...
View ArticleOcho reclutas by Rexona for Men
In Mexico, our friends at Grupo W made a qualitative and original website for Unilever’s brand Rexona (aka Sure). To promote its Sportfan range, the brand invites you to compete through a series of...
View ArticleBig ideas begin on paper
A lovely work from Mexico. It’s a paper world. Cru de Ladies and BBDO Mexico created this video in just two weeks to promote notebook brand Scribe. Big ideas begin on paper. Big ideas are damn simple....
View ArticleThe first radio spot you can read
Well, let’s get this right from the beginning. It’s not the absolute first radio spot you can read. This campaign from Brazil already won a Gold Lion in Cannes last year. However this campaign from...
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My own private TEDx talk
This is a little personal moment i wanted to share. Last year i was invited to speak at a TEDx event in Mexico City and, to be honest, i had no clue on the topic i could talk about at first. In the...
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Nike Auction – Bid your sweat
This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using...
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Red Cross: Happy Worms
Created to raise awareness about organ donation among young people in Mexico, this video for Mexican Red Cross just asks a simple question: “who should be happy when it comes to organs not used anymore...
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VW Day of the Dead
Day of the Dead is probably one of the most reknowned mexican traditions. Also, Mexico is the country where the last (old) Volkswagen Beetle was made, so this year Grupo W came up with a simple nice...
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